By JADE CHAN
jade@thestar.com.my
Photos by SAM THAM
THE JASA Eco Biodegradable Foam Products are all set to appeal to traders and consumers who want to conform to green policies and further embrace eco-friendly habits for a greener environment.
The products are manufactured by Greatpac Sdn Bhd, a subsidiary of Wawasan TKH Holdings Bhd, that is touted as the first and only company to have successfully developed fully biodegradable foam food packaging in Malaysia.
The recently launched Jasa Eco Biodegradable Foam Products complements Greatpac’s collection of eco-friendly food and beverage packaging products under the Jasa Eco brand, which also includes a corn starch-based range and a compostable range.
Environmental-friendly: (from left) Greatpac Sdn Bhd senior manager Loong Kin Leong, Wawasan TKH Holdings Bhd CEO Datuk Tan Boon Pun, Douglas, Tan and RicheBio Sdn Bhd managing director Christopher Chin having a look at some of the biodegradable products.
“Jasa Eco Biodegradeable Foam Products are a revolutionary new product range produced by Greatpac which uses an organic additive called EcoPure that makes it 100% biodegradable,” said Greatpac senior manager Douglas Tan.
“The Jasa Eco Biodegradable Foam Products offer an alternative to the existing foam packaging and takes about two years to biodegrade in a landfill environment,” added Douglas.
The products are presently available in the form of food packaging like lunchboxes, plates, bowls, trays and even microwaveable containers in various sizes, with plans to include beverage packaging like cups in the future.
“Among the benefits of the Jasa Eco Biodegradable Foam Products are its familiar shape and size (to existing foam packaging), non-porous and good insulation properties, affordability and biodegradable element,” said Douglas.
Full sets: The biodegradable products are available in the various forms of food packaging.
“While our products are more expensive than conventional foam packaging in terms of price point, the impact is just a small increment of five to 10 sen but it has a positive effect for the environment.”
Douglas said the products fulfil one of Greatpac’s major corporate social responsibility goals to help save the environment, as well as to ensure the health and safety of their consumers.
“Our products are accredited with food safety contact certificates from Sirim, SGS and the US Food and Drug Administration,” he said.
Greatpac managing director Datuk Tan Hoe Pin said the company is projecting to have the Jasa Eco products contribute some 20% of Greatpac’s overall turnover by the end of this year, with a 5-10% increment every year, for the local market.
“We are expecting our export market to grow faster as the foreign markets have not come across biodegradable foam products and we have already received interest from Australian, American and European countries,” he said, adding that Greatpac’s turnover was close to RM70 million last year.
Jasa Eco Biodegradable Foam Products are available for sale directly through Greatpac, and will also be made available nationwide via major hypermarket and retailer chains like Tesco, Giant, Carrefour and Parkson from April onwards.
For details, contact Greatpac at 603-6286 0888/ info@jasa-eco.com, or visit www.jasa-eco.com
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