Monday, 21 June 2010

Talk is cheap

We have now gone into the 3rd month after the official launch of JASA Eco and there have been a substantial amount of development but also a large amount obstacles and frustration.

Having spoken to so many corporates, the MBPJ, the MPPP, and hypermarkets, it is obvious no one is opposed to the idea of going Green, but the fundamental question lies as to how we are to go Green.

No one can criticise you for going Green. In fact, they will praise you and say that's the way to go, that's the future etc. But when it comes to crunchtime and the time to change, how many people are actually willing to go ahead with it?

The problem is that people don't want to pay more to go Green. At the present time, as the material is already more expensive than current plastic, how can the price come down to the same as plastic? In terms of the word 'cheap', how much are we talking about? Is RM5 too expensive and RM1 acceptable? Or is 20 sen a bearable cost but 50 sen is too much? How much does 50 sen matter to us nowadays?

Change can only come about when there is a change in mentality. 50 sen is really not a lot of money, but there is a psychological barrier which has hardwired into our conscience that 50 sen is a lot of money! Once we can associate the fact that we are doing good for the environment, people's perceptions don't change.

Preferences are selfish or emotional, and to part with even 5 sen without seeing the cause is something we would rather not do. It is our job now to change this perception, and more people would be able to see that the environment is really something worth saving and worth putting our 50 sen towards.

13 comments:

  1. You need to understand the mentality of Malaysian hawkers. Who is going to support them financially if eco friendly products are to cost more than present plastics.??? is your company willing to subsidies them???

    if they charge extra 20sen,people who pack their lunch is already making noise. Even the food we eat today has chemicals in them, do you think it's 100% or near perfect chemical free???

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  2. Hey, your competitor (Tycoplas) is going for Bursa Malaysia Listing by next year. With such exercise, they will be able to have extra funds for expansion. Currently, they have taken up majority of Greatpac's customers & command respectful market share.

    Looks like you will have hell of a time to combat Tycoplas.

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  3. Looks like Greatpac is lost for ideas. No comments on eco friendly issues. Can you fight/combat the mentality of the traders????

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  4. Jasa Eco has lost for words!!!!! What a joke as Jasa Eco has boasted going eco friendly.

    What are the next steps of Jasa Eco????? No comments from Jasa Eco??? or are you too scared to reply????

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  5. I believe that you are entitled to your opinion and we shall take steps to address challenges as they come.

    Tycoplas has their own business model and their own way of approaching business. I congratulate Tycoplas for their IPO venture and wish them all the best.

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  6. All eco-friendly initiatives should be supported with enthusiasm if not at least a sense of moral support. Earth is in need of people who would do their part in preserving it.

    There are many manufacturers out there that are going green and should continue to do so without hesitation. But manufacturers who are continuing to produce without a care for the environment should watch out, more consumers are waking up. I have seen the current products we have in Malaysia and there isn't enough of eco-friendly products to go around.

    keep bringing them in and ignore the arrogant idiots who do nothing but challenge when they do nothing themselves for our planet. Go Green!

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  7. You can NGOs,Govt agencies to ban plastics, but look at your surrounding. Computers casing are made of plastics,your car dash board are plastics,so what's the big deal!!! Can you prove your so called corn starch are chemical free???

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  8. Indeed plastics are an integral part of our lives as they are basically incorporated into anything we can touch and feel. However, the increasing reliance on plastics is unhealthy as it is artificial and the resources that we use are finite. As a result we are constantly surrounded by chemicals. Our raw material has been certified by SGS and the USFDA to contain no toxins or heavy metals. As it is an organic based substance which is constantly renewable, it may be one of the best alternatives to plastic available in the market today.

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  9. Well said that plastic is unhealthy,then why do you buy a car that have plastic compnents in it.Don't drive a car (which you are driving a Smart car now),walk to work.

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  10. Your current ISO certs are only done when the audit is near,so what's great about all these certification???

    Your family have been involved in the Nissan car assembly (not manufacturing) business,what do you really know about this food packaging industry??? All these years in TanChong Motors,all assembly process was designed by the Japanese (real manufacturer).Does your family really understand the local hawkers mentality??Can you support the hawkers if the cost to them are expensive???

    I for sure will compare prices (even buying cars)if I have choice of Nissan with others.

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  11. I did not make any mention of ISO certification in my previous posts so that becomes a non-issue.

    The food packaging industry in Malaysia is a simple one, especially when it comes to Hawker mentality. Of course it is your right and your prerogative to compare prices. However when you purchase a car, you would also look at the maker, the quality the specifications before making your decision. Otherwise if everything was based on price,and the cheapest price, the whole world would drive the basic $1200 Tata Car.

    The hawkers would have to make the decision at the end of the day. However, the change in mentality in society can only be driven by initiatives from the government. All we can do is respond to the needs of the industry.

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  12. So what is the industry needs at the moment? They need economical goods,price is the most important factor now.Is Jasa eco economical?? If you say Tata car is the cheapest at the moment, then Proton will be out of business.Then why do people still drive Proton & Perodua.
    Why not tell your staff in the company to drive Suzuki swift which your family has dealership,able to get cheaper.

    Price is the most important issue that matters to hawkers.

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  13. JASA Eco pricing is currently acceptable towards the end user, which is why people still buy from the supermarket.

    I understand that the hawkers need to consider their cash flow as their first priority but I believe that packaging costs are but a small faction of their overall costs.

    I am sure that like any industry they are more than capable of adapting when the time comes.

    With reference to the car question, I was talking about the price of cars in the world market. The Tata car is currently only available in India. Malaysians buy Protons and Perodua's as they are the most economical as a result of AP protectionism in Malaysia.

    As for the Suzuki Swift, you are welcome to purchase one if you like. This is the wonderful thing about a free market system where consumers have choice.

    Have a wonderful Hari Raya! Maaf zahir dan batin.

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